Agents are often told they will become irrelevant if they don’t embrace new technology. But with tech vendors hyping every new launch, how can agents separate the game changers from the flops?
Agents shouldn’t feel bad if they find it difficult to analyse new technology – even Steve Jobs got it wrong sometimes.
The man who gave the world megahits like the Apple Macintosh, iPod and iPhone was also responsible for expensive flops like ROKR and the Power Mac G4 Cube. There’s a reason you’ve heard of the first three but not the last two.