When REB hosted a gathering of franchise bosses, one of the issues they raised was the worrying lack of knowledge some agents have regarding their software.

Several leading real estate identities have told agents they should learn to use their existing technology before focusing on new toys.

Raine & Horne executive chairman Angus Raine said many agents look for the next big thing at the expense of generating maximum efficiency from their existing CRM.

Read the full article at Real Estate Business