New purpose-built platform to help Millennials find the right property
CRIBZ is a real estate assistant built specifically for Millennials.
Founder Peter Esho said that Millennials might have great utilities when it comes to chatting and doing tasks like finding flights and sharing cars, but when it comes to real estate, they often miss the boat.
“They use a handful of sites which always start with the same question: location,” the founder said.
“We actually think location is not the starting point, but the midpoint. Things like your budget, lifestyle preferences, proximity to school and entertainment are more relevant to your quality of life.
“So we start with these questions and then make neighbourhood suggestions. Each suggestion is presented in an interactive guide, including weekly rent, sales prices, how convenient it is to scroll around and best places to eat.”
Mr Esho said that CRIBZ can also help agents.
“Agents are really important. Many professions have been cut out by the internet. Amazon has completely disrupted retail. But our research suggests real estate might be immune. People tend to prefer chatting and having someone hold their hand when it comes to large investments.”
Mr Esho said that the bigger the decision, the more research and validation is required.
“Where you live is probably one of the most important decisions of your life. So we think agents are an essential part of the real estate process.
“We guide the user to the right neighbourhood and then point them to the right agent in the area. We start the journey, the agent completes the journey. So, right from the beginning, we want to partner with agents, particularly those who use Instagram.”
Why Instagram? Because it’s visual.
“A picture tells a thousand words. It also showcases an agent’s persona. Millennials prefer authenticity. So, all we do is ask agents to either tag us in their Instagram posts or use our hashtag and we’ll embed their posts into our neighbourhood guides. Really simple.”