Nothing beats hitting the phones and meeting people, but Facebook can also be a source of new business – provided agents are willing to play the long game.
There’s good news and bad news for agents who want to turn Facebook into another lead generation channel. The good news is that it can be done. The bad news is that it won’t happen overnight.
Facebook offers a massive network of potential clients. As the social media giant explains, companies can use Facebook to drive online sales, increase local sales and raise brand awareness – with little to no outlay.